Yesterday, at the U.S.-Africa Business Forum, U.S. Secretary of Commerce Penny Pritzker highlighted a number of Commerce Department efforts to help more American businesses explore opportunities in Africa’s fast-growing markets. The Forum, focused on trade and investment opportunities on the continent, was part of President Obama’s three-day U.S.-Africa Leaders Summit, the largest event that any U.S. president has ever convened with African heads of state or government.
Co-hosted by the Department of Commerce and Bloomberg Philanthropies, the U.S.-Africa Business Forum was created to encourage greater U.S. investment in Africa, foster business deals, and help create jobs on both sides of the Atlantic. During remarks at the Forum, President Obama announced that U.S. businesses have already committed to investing $14 billion in clean energy, aviation, banking, and construction projects, among other commitments totaling more than $33 billion that support economic growth in Africa and thousands of U.S. jobs.
The Commerce Department leads the Doing Business in Africa (DBIA) campaign, which was launched in 2012 as part of the President Obama’s “U.S. Strategy Toward Sub-Saharan Africa.” DBIA aims to increase U.S. trade promotion to Africa, address market barriers, expand the availability of trade financing, and attract more American companies to explore sub-Saharan Africa trade and investment opportunities.
In an op-ed published by Forbes, Secretary Pritzker and Michael Bloomberg touted the business deals signed during the forum and made the case for Africa as a prime investment location. “We know what is possible when American companies work hand-in-hand with African counterparts: we can help raise living standards and pave the way for future growth.” One example of the benefits of these partnerships can be seen through IBM, who opened Africa’s first major commercial technology research lab in Kenya to pioneer consumer-facing innovations aimed at African markets. This forum was only the beginning, and highlighted American companies willingness to increase their economic partnerships and investment in Africa.
As part of efforts to further strengthen trade and financial ties, President Obama signed an Executive Order directing the Secretary of Commerce to establish a President’s Advisory Council on DBIA. The council, comprised of a maximum of 15 private sector representatives, will work to promote broad-based economic growth in the United States and Africa by encouraging U.S. companies to trade with and invest in the continent.
This U.S. - Africa Business forum was only the beginning of a strong partnership between Africa and the U.S. The forum successfully emphasized that Africa and America are open for business. And by investing in our partnership, we will invest in prosperity on either side of the Atlantic.