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Europe Travel Log: Secretary Bryson’s Meetings and Events in Berlin, Germany

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Photo of Bryson and others on elevated walkways

On May 24-25, U.S. Commerce Secretary John Bryson visited Berlin, Germany–the final stop on his European trip this week–to meet with senior business and government leaders and to address a major conference on trans-Atlantic trade. The Secretary delivered remarks on the importance of trans-Atlantic trade and a strong bilateral investment relationship between the United States and Germany. He also highlighted Germany's vocational training system, which he witnessed first-hand earlier in the week, as an important model for the United States.

‪While in Berlin, Secretary Bryson also met with Minister for Economics and Technology Philipp Roesler, State Secretary Harald Braun of the Foreign Ministry, and Chancellor Merkel's Senior Economic Adviser Lars-Hendrik Roeller. These meetings focused on how the U.S. and Germany can work together to advance economic growth and increase jobs by reducing barriers to trans-Atlantic trade.

‪Secretary Bryson also met with Hans-Peter Keitel, Chairman of the Federation of German Industries (BDI) along with representatives from companies across various sectors, ranging from industrial to IT to automotive and manufacturing. The Secretary encouraged the businesses to consider further investment in the United States, highlighting the attractiveness of the investment climate, including the resources provided by SelectUSA, the first coordinated effort by the U.S. government to attract new business investments to America.


Today, Secretary Bryson delivered keynote remarks at the Global Business Dialogue. Co-organized by the U.S. Commercial Service, Thunderbird School of Management and the American Chamber of Commerce in Germany, this conference focused on addressing major business challenges and opportunities on both sides of the Atlantic, as well as the importance of continued cooperation between the U.S. and Germany. In his remarks, Secretary Bryson underscored opportunities for the U.S. and Germany to work together to increase exports and bilateral investment, while fostering prosperity through our trans-Atlantic relationships. He addressed the future possibility of a U.S.-EU trade agreement, as well as the importance of manufacturing and a skilled labor force to both U.S. and German economic growth.

‪The conference concluded the Secretary’s week in Europe, which included stops in Paris, France and Dussledorf, Germany. Secretary Bryson spent the week discussing opportunities to strengthen the commercial relationship between the United States and Europe, such as through business investment in the United States, advanced manufacturing, and President Obama’s National Export Initiative (NEI) goal of doubling U.S. exports by the ‪end of 2014.

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Berlin Germany Visit

Did Secretary Bryson mention the U.S. Foreign-Trade Zones program in his conversations?.......The program could play a big role in attracting FDI to the U.S., but for some reason is too often overlooked. Our leaders need to become familiar with the tools they have in the box before even leaving the office. My apologies if the Secretary did in fact promote the U.S. FTZ program, but I suspect it didn't happen..Ron DeBarr, President & CEO - NEOTEC, and Secretary to the Board of Directors - National Association of Foreign-Trade Zones (NAFTZ)

Not in his speech, but in private conversations

Secretary Bryson did not mention them in his speech, but he has mentioned them to companies considering investing in America.