2010 Census Advertising Named Multicultural and Best Branded Campaign of the Year

[1]The U.S. Census Bureau is being recognized by Mediaweek, a leading advertising industry trade publication, for its 2010 Census advertising campaign—winning both the “Best Multicultural Campaign” and “Best Branded Content” awards in the publication’s Media Plan of the Year competition. The primary purpose of the advertising efforts were to educate and motivate households to mail back their 2010 Census forms when they arrived in March—more than 72 percent of America participated by mail, matching the rate from the last census in 2000. (Release [2])