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Blog Category: U.S. Travel and Tourism Advisory Board

Secretary Pritzker Speaks at the United States Travel and Tourism Advisory Board Meeting about the Administration’s Travel and Tourism Agenda

U.S. Secretary of Commerce Penny Pritzker today participated in a discussion about the Administration’s travel and tourism agenda at the United States Travel and Tourism Advisory Board (Board) meeting. The Board, established in 2003, serves as the advisory body to the Secretary of Commerce on matters relating to the travel and tourism industry in the United States. Its members, who serve two-year terms, represent a broad cross-section of the industry, including transportation services, financial services, and hotels and restaurants, as well as a mix of other small and large firms from across the country.

During the discussion, Secretary Pritzker spoke about the administration’s progress towards achieving its national goal for travel and tourism, which is to increase American jobs by welcoming 100 million international visitors annually by the end of 2021. Last year alone, a record-breaking 74 million international visitors came to the United States.

Secretary Pritzker also spoke about the administration’s ongoing efforts to promote the travel and tourism sector, which are guided by the Board’s recommendations. She highlighted the agreement to expand visa validity with China as one particularly notable success. Since the new visa pact, Chinese demand for U.S. visas has grown by more than 50 percent compared to the same period in 2014. Following the announcement of an agreement to extend visa validity with China, the Department of Commerce organized a special session on travel and tourism during the U.S.-China Joint Commission on Commerce and Trade in Chicago, to ensure we are maximizing the potential of that policy change to grow our economy and create jobs.

Another priority of industry is to ensure a positive experience for international travelers at U.S. airports. A recent report released by Secretary Pritzker and Secretary of Homeland Security Jeh Johnson calls for a new national goal to provide the best arrival experience in the world to an ever-increasing number of international visitors while maintaining the highest standards of national security. To meet this new goal and create an effective best arrival experience, the Department of Commerce and Department of Homeland Security have established a joint Task Force, led by the Deputy Secretary of Commerce and the Deputy Secretary of the department of Homeland Security, to lead the process and ensure accountability. The Board will make recommendations to Secretary Pritzker regarding the Task Force priorities and initiatives.

Another recommendation focuses on infrastructure. To achieve the national goal of attracting 100 million international visitors annually by 2021, there must be world-class infrastructure to attract tourism, serve current and future travelers, and remain a top destination. The Department of Commerce will provide input to the Department of Transportation as it develops its 30-year framework for Transportation needs to ensure that its equities are fully represented.

Secretary Pritzker also referenced the priorities for the President’s fiscal year 2016 budget, which will include $2 million to increase the sample size of the Survey of International Air Travelers. In addition, the Commerce Department is working with the State Department to develop tourism specific country plans for the top 10 overseas travel and tourism markets.

As a result of the meeting, the Board will be assessing its priority recommendations, for actions that will have the greatest impact during the next two years of the administration.

International Visitors to the U.S. Spent Record $13.9 billion in May, Helping Support U.S. Jobs

Report cover: National Travel and Tourism Strategy

Guest blog post by Acting Commerce Secretary Rebecca Blank
 
Tourism is America’s number one service export, and today we have even more evidence that America is indeed open for business. New data released by the U.S. Commerce Department today shows that international visitors spent nearly $14 billion on travel to, and tourism-related activities within, the United States in May$1 billion more than was spent in May 2011marking 29 straight months of growth.
 
This data also means that the U.S. is on pace for a record-setting year, with international visitors having spent over $68 billion so far – up 12 percent compared to last year.
 
The facts are clear: tourism is a high-growth bright spot in our economy. We must continue to build on this momentum by making sure that America is travel-friendly to international visitors, thereby helping our businesses create even more jobs.
 
Fortunately, there are many dedicated people working to increase travel and tourism. This morning, I had the chance to talk with a few of them at a meeting of the Travel and Tourism Advisory Board in Dearborn, Mich., where I joined federal agency partners, as well as U.S. Representative John Dingell (D-MI), to discuss the Obama administration’s ongoing efforts to increase travel and tourism to the United States. During the board meeting, we discussed implementation of the recently released National Travel and Tourism Strategy (PDF), a blueprint for the federal government to welcome 100 million international visitors each year by the end of 2021. These visitors would spend an estimated $250 billion per year, supporting even more jobs and spurring economic growth in communities across the country.

Secretary Bryson Welcomes New Travel and Tourism Advisory Board Members

Secretary Bryson Swearing in the Travel and Tourism Advisory Board

As our economy continues to recover from the worst recession in memory, families in communities across America remain focused on what else can be done to spur job creation. Today was an important day for them.

This afternoon, President Obama announced a task force to develop a National Travel & Tourism Strategy, which will be co-chaired by Secretary Bryson, and he signed a corresponding Executive Order that will make it easier for international visitors to travel to America. That’s important because those visitors help create jobs by spending money in our stores, eating in our restaurants and visiting U.S. tourist destinations that are famous all around the world.

Following this announcement, Secretary Bryson met with and conducted a swearing-in ceremony for 32 newly appointed members of the U.S. Travel and Tourism Advisory Board, an advisory body of industry executives that provides vital input on government policies and programs affecting the travel and tourism industry.

Acting Secretary Blank Meets with Travel and Tourism Advisory Board and Announces the Latest Data on International Visitation and Visitor Expenditures

This morning Acting Commerce Secretary Rebecca Blank met with key business leaders at the final meeting of the Commerce Department’s Travel and Tourism Advisory Board to discuss the President’s plan to create jobs across America, highlighting the essential role of the travel and tourism industry to American jobs and the American economy.  She announced that international visitors spent a record-setting $13.3 billion on travel to, and tourism-related activities within, the United States during the month of July – $1.8 billion or 15 percent more than was spent in July 2010.

The travel and tourism industry accounts for 25 percent of exports in services and 7 percent of all U.S. exports. Travel and tourism is one the industries targeted to help grow jobs across America and achieve the goal of doubling exports through President Obama’s National Export Initiative (NEI).   The Board meeting highlighted collaboration between the federal government and the private sector to address policy issues to help increase legitimate international travel to the United States.

The United States Travel and Tourism Advisory Board is the premier source of industry advice to the Secretary of Commerce.  The Board has met five times throughout their charter term, providing industry input on travel facilitation, airport security, marketing, communications, research and data and energy policy. It has been rechartered and is accepting applications for the next board - deadline is Friday.