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Blog Category: Corporation for Travel Promotion

National Travel and Tourism Strategy Sets Goal to Draw 100 million International Visitors to U.S.

One of America's many beautiful National Parks

Guest blog post by Secretary of Commerce John Bryson and Secretary of the Interior Ken Salazar

As we celebrate National Travel and Tourism Week, the U.S. government is doubling down on its commitment to create more jobs for Americans by growing international and domestic travel and tourism that powers our economy.

Last year, 62 million international tourists visited the United States and pumped a record $153 billion into local economies, helping to support the 7.6 million jobs in our travel and tourism industry. These numbers make tourism America’s number one service export.

That’s why the White House released a new National Travel and Tourism Strategy today, charting a new course toward making America a more attractive and accessible destination than ever before. The Strategy sets a goal of drawing 100 million international visitors by 2021, which is expected to generate $250 billion annually in visitor spending by 2012. The strategy also encourages more Americans to travel within the United States.

America is the land of extraordinary natural wonders – from the Grand Canyon to the Florida Keys; from Yellowstone to Yosemite. America is where we do big things, and as a result, we have incredible landmarks like the Golden Gate Bridge and the Empire State Building; the Hoover Dam and the Gateway Arch. This is the land of iconic cities and all their sights – from Independence Hall in Philadelphia to the Space Needle in Seattle to the skyline of Chicago. From the Mall of America to Walt Disney World, we have it all right here.

At President Obama’s direction in January, we co-chaired an interagency task force to develop the strategy – identifying concrete steps in five key areas designed to promote these destinations and make America as number one tourism destination in the world:

Secretary Locke Announces Board of Directors for New Corporation for Travel Promotion

U.S. Commerce Secretary Gary Locke today appointed 11 travel and tourism industry leaders to serve on the Corporation for Travel Promotion (CTP) Board of Directors. The CTP is a new non-profit corporation that will promote travel to the United States and communicate and improve the entry process so that visitors want to return.

The Corporation will help enhance the competitiveness of an already robust industry, which supports more than 8 million American jobs and is a critical source of export strength. Many other nations operate ministries of tourism that actively market their countries as tourist destinations around the world. The Corporation will help get America into the game and encourage people across the globe to travel to the U.S.  

“We are extremely pleased to join with this diverse group of talented travel and tourism industry leaders as we work together to strengthen this important sector of the U.S. economy,” Locke said. “President Obama recognizes the critical role that attracting international visitors to the United States plays in creating jobs and growing our economy.”

The CTP and its efforts to promote America as a travel destination will be funded by private donations and matching funds from a new fee collected from foreign travelers to the U.S.

The CTP Board of Directors represents various regions of the United States and each member has expertise and experience in specific sectors of the travel and tourism industry.  See the full release