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Blog Category: National Export Initiative

Trade Promotion Coordinating Committee Releases 2011 National Export Strategy: Powering the National Export Initiative to Congress

U.S. Commerce Secretary Gary Locke, on behalf of the Trade Promotion Coordinating Committee, today released to Congress the 2011 National Export Strategy: Powering the National Export Initiative (PDF). The report reinforces the importance of U.S. exports of goods and services, which in 2010 totaled $1.84 trillion, an increase of nearly 17% over 2009 levels, and supported more than 9 million jobs in the United States.

Starting with this report, the annual National Export Strategy will fill the essential role of tracking and measuring the federal government’s progress in implementing the NEI. The TPCC will assess new opportunities and seek new ways for its agencies to improve coordination and increase effectiveness.  The National Export Strategy identifies the four areas of focus during 2011:

  • Collaborating with states, metropolitan areas, and border communities to help U.S. companies successfully export around the globe;
  • Encouraging exports by U.S. companies selling technologies in high-growth sectors;
  • Ensuring better data and measurement of U.S. services sector exporting; and
  • Removing barriers to trade, including through passage of the South Korea, Colombia and Panama trade agreements.

Detroit, Michigan and Windsor, Canada: Intertwined through Manufacturing and Trade

Guest blog by Nicole Lamb-Hale, Assistant Secretary for Manufacturing and Services

Today, I joined members of the President’s Export Council (PEC), U.S. and Canadian officials and U.S. and Canadian businesses to discuss border trade opportunities and challenges between American and Canadian companies. Canada and the United States share a unique relationship = we share not only borders, but economies.

Canada and the United States’ economies are greatly intertwined. The two nations share the world’s largest and most comprehensive trading relationship, which supports millions of jobs in each country. However, Canada and the United States don’t simply trade goods with each other: we build things together and rely on each other’s markets to design and build products that compete in global markets.

In 2010, U.S. Exports to Canada were worth $249.1 billion, 19 percent of total U.S. exports. These exports include motor vehicles and parts, agricultural and construction machinery, computer equipment, iron and steel, basic chemicals and petroleum and coal products.  
The Administration will continue to work hard to help Michigan companies grow by breaking into foreign markets, increasing exports and creating jobs.
The simple fact is that the more American – and Michigan – companies export, the more they produce. The more they produce, the more workers they need. And that means jobs. Good paying jobs here at home.

Helping U.S. Manufacturers Expand Exports

Guest post by Suresh Kumar, Assistant Secretary for Trade and Director General of the U.S. and Foreign Commercial Service.

Today, I had the opportunity to travel to West Virginia to discuss progress on President Obama’s National Export Initiative (NEI) and the promotion of U.S. manufacturing exports. As many of you might know, the NEI, announced in 2010, aims to double U.S. exports by the end of 2014. I’m glad to report that the NEI is off to a good start. Exports last year comprised 12.5 percent of GDP, up from the 11.2 percent recorded in 2009. 

In West Virginia, exports of merchandise grew 34 percent in 2010 -- double the national growth rate of 17 percent for goods and services. Thus far for 2011, the U.S. remains on pace to achieve the NEI goal.

The NEI is critical because we need to get more U.S. companies to export so that we can bolster our economy and support new jobs here in America. Of America’s 30 million companies, less than 1 percent export, and of those that do, 58 percent only sell to one market. The NEI helps creates deep market linkages and connects innovation to the marketplace. It also works to inform U.S. companies of their export potential, and the U.S. Government and private sector services available to help them sell internationally. 

Export Assistance at Work  

The International Trade Administration’s U.S. Commercial Service (CS) of the U.S. Department of Commerce operates a global network of 108 U.S. offices and locations in more than 75 countries comprising more than 1,400 trade specialists that provides U.S. business comprehensive, soup to nuts service and programs

West Virginia is an excellent example of how CS counseling and collaboration with businesses and state and local governments is resulting in many export sales for U.S. companies. Last year, CS offices in West Virginia offices recorded 53 export successes totaling more than $11 million.

Resources for Aerospace Manufacturers and Their Suppliers

Shuttle Piggybacking on an Airplane

From the first thread of upholstery for seat cushions to the final gallon of paint for the exterior, American manufacturers, large and small, are contributing to the construction of an airplane. While many Americans see an airplane as one item, it is really a feat of modern engineering and planning with thousands of parts being assembled all across America to create the single airplane. In fact, according to a 2008 study by the U.S. Department of Commerce, aerospace supports more jobs through exports than any other industry.  The U.S. aerospace industry directly supports about 430,000 jobs and indirectly supports more than 700,000 additional jobs.

This week at the Paris Air Show, civil and military aircraft manufacturers and those engaged in the burgeoning space vehicle market will show off their products to buyers from all over the world. Selling internationally is vital for America to meet the President’s goal of doubling U.S. exports by 2015 in order to support millions of jobs. The aerospace industry contributed $78 billion in export sales to the U.S. economy in 2010.  The industry’s 2010 positive trade balance of $44 billion is the largest trade surplus of any manufacturing industry and came from exporting 42% of all aerospace production and 72% of civil aircraft and component production.

For manufacturers looking to break into this market, ITA has also worked with Boeing’s Supplier Management Office to produce a webinar for U.S. aerospace companies that discussed how to participate in Boeing’s global supply chain.  In addition, ITA organized a webinar with Airbus procurement officials and over 200 companies where Airbus officials discussed the company’s procurement strategy and how U.S. companies can become part of its supply chain.

For all manufacturers, ITA has the Manufacture America Initiative that connects U.S. manufacturers with resources to help them be more competitive in the global marketplace, regardless of market. Boeing has been an active participant in the Manufacture America Initiative for the aerospace industry and the MAS Aerospace Team website is full of resources and contacts for U.S. aerospace manufacturers and their suppliers.

Manufacturers Receive Presidential Award For Their Export Efforts

APS Biogroup Manufacturing Facility

Guest Blog Post by Laura Barmby, the Program Officer for the President’s "E" Awards.  In this capacity, she coordinates the submission and review of applications for this Presidential Award, working with an inter-agency committee.

Last month, Secretary of Commerce Gary Locke and Under Secretary Francisco Sánchez presented 27 U.S. companies, organizations, and institutions the President’s "E" Award for Exporting.  The "E" Award is the highest honor presented to exporters and acknowledges the significant contributions of the recipients in supporting U.S. exports.  This year marks 50 years since the establishment of the program by President Kennedy in 1961.
 
In honor of our nation’s manufacturers, I wanted to highlight for you a few of the companies that received the award this year that manufacture unique products.  What caught my attention was that this year we have three winners who took a product found in nature and improved it through a manufacturing process to make a great new product.

Here are a few things these companies have in common:

  • All take something from nature and make it into a product to support health and nutrition
  • All invest back into research and product development
  • All create jobs

Think about the jobs created by these companies:  farmers, scientists, assembly and manufacturing support, shipping, distribution, marketing.

If you have a product or service that you would like to export, visit Trade.gov to find out how to contact your nearest U.S. Export Assistance Center.  With 108 centers nationwide, exporting help is right around the corner!

The More You Know: Key Statistics for Manufacturers and Exporters

Graphic of a spreadsheet overlaid with two charts

Economists, journalists, Wall Street executives and main street businesses as well as consumers look at a variety of economic indicators and data for information and to get a picture of how the economy is doing. The indicators above give us an idea of how our manufacturing sector is fairing in the turmoil of economic indicators that keep us on our toes every day.

Great sources for this information are right here within the Department of Commerce, through our Bureau of the Census (Business and Industry, Manufacturing) where we regularly release reports on sales, inventories, employment, job creation and capacity utilization.

Looking at today’s trade in goods and services numbers will show you a pretty good story about the state of America’s manufacturing sector. For instance, in the first four months of 2011, U.S. exports of manufacturing products increased by $56.9 billion (16.5 percent) to reach $401.4 billion up from $344.5 billion recorded in the first four months of 2010. Major growth categories by value in the first four months of 2011 include petroleum and coal products (up 66%), base chemicals (up 21%), nonferrous metal products (up 34.7%), motor vehicles (up 19%), and agricultural and construction machinery (up 25.4%).

To see where those exports are going, the International Trade Administration provides data and resources on trade statistics, including state and metro export data, profiles of exporting companies, as well as a nifty mapping tool that allows you to see the geographic reach of our exports by product or state. 

Information is golden and having the tools at your fingertips to sift through the relevant information and make sense of it yourself is a powerful advantage.

Expert Advice on Exporting from Successful Companies

As today’s trade numbers show, the appetite for American-made products abroad is growing rapidly. That’s why these five companies have made exporting part of their long-term growth strategy. They know that 95% of all consumers live outside the United States and therefore, the more markets they target, the more diversified their customer base will be. That strategy has served them well as they generally held up better during the recession than companies that didn't export.

But they also know some of the ups and downs for manufacturers just starting to export: concern about the language and cultural differences, not knowing where to start or how to make inroads into new markets, fear that foreign consumers won’t pay once the products leave the country.

And that’s why Jack Hollender, Dan Kleiman, Al Powers, Jason Speer and Terry Koehn agreed to share their experience. In the video below, each shares insight and expertise about getting started in exporting.

In addition to these wise words, the Department of Commerce’s National Export Initiative is designed to help more companies overcome these and other hurdles to exporting. To get their assistance, simply call 1-800-USA-TRADE or go online to Export.gov. Commerce Department experts will work with you to design and implement a market entry or expansion strategy, conduct an international search to find potential agents or distributors for your unique business and contact potential overseas businesses--all on your behalf. Many of these services are free or extremely low cost.

Acting Deputy Secretary Blank Emphasizes Success of U.S.-Canada Trade

Acting Deputy Secretary Rebecca Blank Conversing with Members of the American Chamber of Commerce in Canada

Acting Deputy Secretary Rebecca Blank is in Ottawa, Canada today and gave remarks before the American Chamber of Commerce.   She discussed U.S.–Canada commercial relations and how the free flow of goods and services results in huge economic benefits for both countries.  She also highlighted the benefits of creating jobs and economic growth on both sides of the border.

Increasing trade between the two countries will help reach President Obama’s National Export Initiative goal of doubling U.S. exports in 5 years.  To reach that goal, Blank emphasized that 2011 needs to be another banner year for U.S.-Canada trade.  In 2010, U.S. exports to Canada reached $248.8 billion.

In fact, the U.S.–Canada economic relationship is unparalleled in the world.  We are each others’ largest trading partners.

Spotlight on Commerce: Anita Ramasastry, Senior Advisor to the Assistant Secretary of Commerce for Market Access and Compliance

Anita Ramasastry, Senior Advisor to the Assistant Secretary of Commerce for Market Access and Compliance

Ed. Note: This post is part of the Spotlight on Commerce series, which highlights members of the Department of Commerce who are contributing to the president's vision of winning the future through their work.

Anita Ramasastry is the Senior Advisor to the Assistant Secretary of Commerce for Market Access and Compliance

In my role as the Senior Advisor to the Assistant Secretary of Commerce for Market Access and Compliance, I develop and advance strategies to keep markets open for U.S. exporters. In the International Trade Administration, we do this by trying to reduce or eliminate trade barriers in other countries. Recently I was asked to establish a new initiative focused on preventing corruption in global trade. In addition, as part of the President’s National Export Initiative, I coordinate new strategies for increasing trade in six growing markets including Colombia, Indonesia, Vietnam, Saudi Arabia, South Africa and Turkey. I also am a member of the Commerce Department’s Internet Policy Task Force – tasked with promoting the growth of the knowledge economy and supporting our Internet and technology companies overseas. In this role, I have focused on how restrictions on Internet data flows can be a trade barrier, hindering innovation and competition in many markets.

Before coming to the International Trade Administration, I was a tenured law professor at the University of Washington, School of Law in Seattle, where I taught and researched commercial and banking law. My research focused on the impact of corruption on economic development in countries with natural resources.

President Obama has spoken of the devastating cost of corruption. And the need for change: “In too many places, the culture of the bribe is a brake on development and prosperity.  It discourages entrepreneurship, destroys public trust, and undermines the rule of law while stifling economic growth. With a new commitment to strengthening and enforcing rules against corruption, economic opportunity and prosperity will be more broadly shared.”

Successful Trade Mission to India Wraps Up Today

Secretary Locke Meets a Member of the Dabbawala Association Organization

After the final day in Mumbai, Secretary Locke and delegates from the 24 U.S. businesses who travelled to India on the six-day high-tech trade mission to India wrapped up their business.

Secretary Locke said, “This trade mission was a resounding success.  For some companies on our trip, ‘success’ was an initial meeting or consultation with Indian government or business leaders that will lead to deals down the road. For others, success was more immediate with some companies leaving India on the cusp of making multimillion dollar sales.  Either way, these companies have made important inroads into one of the most promising high-technology markets in the world.”

On Friday morning, Secretary Locke met with the executive committee of the U.S- India Importers’ Council, an initiative developed to support Indian companies that import goods and services from the United States.  The mission of this Council is to advance President Obama’s National Export Initiative, and to support the efforts of Indian companies that import products from the U.S.
 
Locke then visited Mumbai’s legendary Dabbawala Association organization to learn about their unique logistics operation that delivers home-cooked food to hundreds of thousands of people daily.  Association president Raghunath Medge provided Locke with an overview of the organization’s labeling and sorting methodology and the dispatch process. Dabbawala’s lunch delivery service has been cited as a model of entrepreneurship and supply chain management at the grass-roots level. In the afternoon, Locke engaged in multiple bilateral meetings with Indian officials.