November 29th is Small Business Saturday – a day circled on the calendar of savvy entrepreneurs across America.
Small businesses are the engine of our economy and create two out of three new jobs. Seven in 10 Americans are now aware that the day after Black Friday is a time to shop small and support local economic growth. This year, the SBA is helping to expand this important day into the evening to support entrepreneurs in the food and beverage industry.
This year, America’s bars and restaurants are extending the hours on the daylong festivities by promoting Small Business Saturday Night. The SBA is partnering with the National Restaurant Association to encourage families who shop small to #DineSmall at local restaurants and watering holes in the evening. We’re also encouraging small business merchants to extend their hours so they can take advantage of increased nighttime foot traffic.
Nine out of 10 restaurants have less than 50 employees, and 80 percent of restaurant owners start their careers in entry-level positions. So the #DineSmall movement is this year’s important new way to support the proprietors who give Main Street its unique flavor.
Now in its fifth year, Small Business Saturday has become a time for small businesses to harness the power of social media to attract new customers into their shops and restaurants. Last year, two out of every three holiday shoppers purchased a gift they found on social media. Half of all holiday sales now are influenced by digital interactions. Purchases may still be happening predominately in person, but the influencing is happening online. Social marketing is virtualizing what has always happened on the soccer field and over the backyard fence.
To grow momentum this year, I’m inviting restaurants to promote #DineSmall by sharing their special menus for Small Business Saturday Night. Owners and chefs are invited to share their menus on social media using the #ShowUsYourMenu tag. It’s a great way to promote what your restaurant is doing to cater to America’s small shoppers.
We all have a stake in seeing foot traffic increase on Main Street; local spending means local jobs and local growth. Holiday shoppers shouldn’t let Nov. 29 pass without investing in your local economy, and entrepreneurs should have a multi-pronged strategy to use this day to drive food and beverage sales and showcase your local business.