Van Nuys-Based Louroe Electronics Travels with U.S. Secretary of Commerce to Mexico for First Trade Mission
Guest blog post by Richard Brent, CEO of Louroe Electronics
I remember getting the call from U.S. Department of Commerce extending an invite to my company, Louroe Electronics, to accompany Commerce Secretary Penny Pritzker on her first-ever trade mission to Mexico. I was truly humbled and enthusiastic about this unique opportunity.
I’ve served as the CEO of Van Nuys-based Louroe Electronics, the world leader in audio monitoring technology, for more than 5 years now and was thrilled to receive the call. I was beyond excited to learn that Louroe was handpicked by the Department of Commerce - the only Southern California and sole security company- along with 16 other export-ready companies, to be a part of The Secretary’s historic trade mission. The mission specifically focused on promoting U.S. exports in key industry sectors including advanced manufacturing, information and communications technology, and security products.
From February 3-7, I personally traveled with Secretary Pritzker to Mexico City and Monterrey alongside other leading companies including: IBM Corporation, Motorola Solutions, Inc., Oracle Corporation, LexisNexis Risk Solutions, and Deloitte Consulting LLP. Our mutual goal was to promote U.S exports. This trade mission helped facilitate introductions to key government and private sector decision makers in Mexico who shared with us key initiatives and how US companies can assist with development and growth.
As a result of my participation in the trade mission, I was able to successfully identify five new pilot projects for Louroe that will focus on improving public safety throughout Mexico City and Monterrey. This is great news not only for Louroe but also for the Los Angeles economy as the pilot programs will require us to increase our current staffing by approximately 10 percent, ultimately creating more jobs.