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Blog Category: Bureau of the Census

2010 Census 'Portrait of America' Road Tour at Daytona Beach Speedway

No. 16 Ford Fusion with onlookers. Click for larger image.

The 2010 Census is right around the corner, with forms to be mailed in mid-March. Thirteen vehicles are traveling across the country, engaging audiences at events from the Super Bowl to state and county fairs, church functions and community events. From Feb. 11-14, 2010 Census-sponsored No. 16 Ford Fusion, was on display at Daytona International Speedway and will be driven in three upcoming NASCAR races in Atlanta, Ga., Bristol, Tenn. and Martinsville, W.Va. by Greg Biffle. (More) (Road Tour) (Vehicles) (2010 Census Web site)

Secretary Locke Statement on January 2010 Retail Sales Numbers

Department of Commerce seal

The Commerce Department's U.S. Census Bureau today released retail sales data for January 2010. Retail sales increased 0.5 percent compared with an expected rise of 0.3 percent. Retail sales rose 7.6 percent at an annual rate in the fourth quarter, following a gain of 6.4 percent in the third quarter. (More) (Release)

Secretary Locke Statement on December 2009 U.S. International Trade in Goods and Services

Locke speaking from lectern.

File photo

U.S. Commerce Secretary Gary Locke issued the following statement on the release of the December 2009 U.S. International Trade in Goods and Services report by the Commerce Department’s U.S. Census Bureau and the U.S. Bureau of Economic Analysis. Today’s report showed that U.S. exports in December 2009 increased by 3.3 percent to $142.7 billion since November 2009. Imports in December increased 4.8 percent over November to $182.9 billion. Total U.S. exports decreased by 15 percent to $1.55 trillion for 2009 from 2008. The final trade deficit for 2009 was $381 billion with total U.S. imports of $1.93 trillion. (More) (Release)

Super Bowl XLIV: Census Bureau Facts for Features & Census 2010

Logo of Census 2010. Click to go to official Web site.

Super Bowl XLIV will be played Feb. 7 at Sun Life Stadium in Miami Gardens, Fla., a Miami suburb. To commemorate this occasion, the Commerce Department’s U.S. Census Bureau has compiled a collection of facts examining the demographics of the host city, as well as the cities represented by the contenders, in this year’s edition of our nation’s most celebrated sporting event. With the mail-out of 2010 Census and the questionnaires slightly more than a month away, the Census Bureau will run three ads promoting census awareness during the Super Bowl telecast—two during the pregame show and one during the third quarter. (Facts)

Alaska: 2010 Census is Underway in Noorvik

Groves in dogsled. Click for larger image.

U.S. Census Bureau Director Robert Groves traveled by dog sled today and visited residents in the remote Alaskan village of Noorvik, north of the Arctic Circle. There he met with the mayor and local leaders before a team of huskies guided him to a local residence to perform the first 2010 Census enumeration. Census takers must get a head start in Noorvik and other villages in remote Alaska before residents leave for hunting and fishing grounds and while the ground is frozen, which allows access to the region by bush plane, dog sled and snowmobile. (2010 Census Web site)

Census Bureau Launches 2010census.gov in Spanish

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Censo2010 logo. Click to go to Web site.

With an innovative, unique and digitally rich experience, the U.S.Census Bureau launched its 2010 Census Spanish language Web site, www.2010census.gov/espanol. The site’s goal is to inform the more than 34 million Spanish-speaking people about the 2010 Census and to demonstrate to the Hispanic community that participation is easy, important and safe. The new Web site is an interactive experience, allowing users to preview the 10 questions on the 2010 Census form in Spanish via an interactive application. The site reinforces the message that answers provided in the 2010 Census are strictly confidential and protected by law. (More) (Web site)

Secretary Locke Statement on New Residential Construction in December 2009

Department of Commerce seal.

The Commerce Department’s U.S. Bureau of the Census released data on new residential construction in November 2009. Permits rose 6.0 percent in November and starts increased 8.9 percent, in both cases exceeding market expectations. Permits have risen 17.3 percent above their low in April, and starts have advanced 19.8 percent above their April low point. These gains reflected increases in single-family activity, while multi-family starts have increased modestly. (More) (Release)

Secretary Locke, Senator Begich Meet with Alaska Business and 2010 Census Leaders in Anchorage

Locke and participants at roundtable.

U.S. U.S. Commerce Secretary Gary Locke joined U.S. Sen. Mark Begich (D-AK) in Anchorage today for a series of meetings to discuss trade expansion, rural development and the 2010 Census. Locke and Begich hosted a roundtable discussion with Alaska business leaders on potential trade expansion between Alaska and Pacific Rim countries, and discussed rural development with the Denali Commission.The pair also toured the Anchorage census office to meet with statewide Complete Count Committee members in advance of this year’s 2010 Census. (Remarks)

Census Launches 2010 Census Advertising Campaign to Boost Mail-Back Participation Rates

Image of people attending event with tent inside of Ronald Reagan Building. Click for larger image.

The U.S. Census Bureau today unveiled its national advertising campaign for the 2010 Census, which seeks to boost the national mail-back participation rate by increasing awareness and educating the public about the importance of participating in the once-a-decade headcount. The $133 million campaign builds on the success of the 2000 Census efforts, where the Census Bureau used paid advertising for the first time and reversed a three-decade decline in public response rates by mail. (More) (Director’s blog) (Road Tour blog)

Secretary Locke Statement on December 2009 Retail Sales

Locke speaking from lectern.

File photo

The Commerce Department’s U.S. Census Bureau released retail sales data for December 2009. Retail sales declined 0.3 percent, following strong monthly gains in October and November. Sales rose 7.0 percent at an annual rate in the fourth quarter, following a gain of 6.4 percent in the third quarter. “While the overall trend is in the right direction, today’s retail sales data show that we have more work to do,” U.S. Commerce Secretary Gary Locke said. (More) (Report)