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Blog Category: NEI NEXT

U.S. Secretary of Commerce Penny Pritzker Talks About Efforts to Boost Exports in the Rural Delta

Secretary Pritzker promoting rural exports in Memphis

Exports are an important tool for economic development and job creation, which is why the Obama Administration has made increased exports a central pillar of its strategy for economic growth. With the recent launch of NEI/NEXT, the next phase of the successful National Export Initiative, U.S. Secretary of Commerce Pritzker has made it a priority to expand the U.S. export base and to help more American businesses of all sizes – including rural businesses – capitalize on opportunities in foreign markets.

As part of this effort, Secretary Pritzker traveled to Memphis, Tennessee Thursday to participate in the “Made in Rural America” Regional Forum, focused on boosting rural exports. Hosted by the Delta Regional Authority (DRA), the forum convened small business owners, industry representatives, business support organizations, and local, state, and federal leaders to discuss ways to help rural businesses grow and reach the 95% of customers that live outside our borders. Secretary Pritzker participated in an armchair discussion with DRA Federal Co-Chairman Chris Masingill and discussed how we can all work together to enhance opportunities for businesses in rural communities and how we can focus on ways to increase exports from the Delta region’s many businesses. Today’s forum is the second of five regional forums to be held across the country, aimed at helping local businesses integrate exports into their economic growth strategies.

At the Forum, Secretary Pritzker discussed the Commerce Department’s resources to help rural businesses compete in the global marketplace. The Commerce Department’s International Trade Administration (ITA) has trade specialists in more than 100 U.S. cities and over 70 countries worldwide to help companies take advantage of business opportunities abroad and connect them to trade events, foreign buyers, and other partners. In fact, about 85 percent of ITA’s clients are small and medium-sized businesses, and on average 38 percent are rural exporters.

Since the launch of the NEI in 2010, 1.6 million more Americans are earning a paycheck from an export-supported job, bringing the total to 11.3 million jobs – the highest in 20 years.

What’s NEXT for U.S. exports?

New data-based, customer service-driven initiative to ensure that more American businesses can fully capitalize on markets that are opening up around the world.

Exports are critical to the U.S economy. They fuel economic growth in our communities, support good middle class jobs, and unlock opportunity for American companies, entrepreneurs, farmers, ranchers, and workers, enabling U.S. companies to compete in the growing global marketplace. By selling Made-in-America goods and services to international customers, U.S. businesses – including small and medium-sized and minority- and women-owned businesses – are able to grow faster, hire more employees, pay higher wages, and help spread American ideas, innovation and values.

Recognizing the many opportunities exports create for our economy, U.S. Commerce Secretary Penny Pritzker today announced that the Obama Administration will build on the success of the National Export Initiative (NEI) by launching NEI/NEXT: a new customer service-driven strategy with improved information resources that will ensure American businesses are fully able to capitalize on expanded opportunities to sell their goods and services abroad. NEI/NEXT will help more American companies reach more overseas markets by improving data, providing information on specific export opportunities, working more closely with financing organizations and service providers, and partnering with states and communities to empower local export efforts.

In 2010, President Obama launched the National Export Initiative (NEI), a comprehensive government-wide effort to help U.S. companies increase exports, expand into new markets, and compete globally. Under the NEI, the United States has had four straight record-breaking years of exports – hitting an all-time high of $2.3 trillion dollars last year – up $700 billion from 2009. A new economic report released today by the Department of Commerce, shows that nearly one-third of the country’s economic growth since mid-2009 has been driven by exports. Nearly 30,000 businesses have started exporting for the first time. And most importantly, since 2009, the number of jobs supported by exports has grown by 1.6 million to more than 11.3 million – the highest in 20 years.

Even with all this success, far too many American companies remain focused on domestic markets. Less than 5 percent of U.S. companies export, and more than half of those exporters sell to only one market. To help bridge that gap, and look for new opportunities to help U.S. businesses export, the Department of Commerce, along with 20 federal agency partners last year began to take a fresh look at the NEI. This interagency group solicited extensive stakeholder feedback and incorporated lessons learned under the NEI, to develop an economic growth strategy that would help make trade a central part of America’s economic DNA. The end product of that interagency review, NEI/NEXT will take the NEI strategy to next level by institutionalizing our progress from the past four years and serving as a framework to guide the development of new, innovative initiatives.

NEI/NEXT will be implemented through the Export Promotion Cabinet and Trade Promotion Coordinating Committee (TPCC), which consists of representatives from 20 federal departments and agencies with export-related programs. The Secretary of Commerce chairs the TPCC.

Secretary Penny Pritzker Announces Next Phase of the National Export Initiative -- NEI/NEXT

Today, Secretary of Commerce Penny Pritzker announced NEI/NEXT – a data-based, customer service-driven initiative to ensure that more American businesses can fully capitalize on markets that are opening up around the world. Through five core objectives, NEI/NEXT will build on Administration-wide achievements under the National Export Initiative (NEI), to help all businesses reach the 95 percent of consumers who live outside the United States.

If you missed her speech, below is a collection of tweets from her account and audience members that summarizes her remarks.