Guest blog post by Debbie Cohn, Commissioner for Trademarks at the United States Patent and Trademark Office.

Learning about the value of intellectual property may not sound like fun and games, but for more than 15,000 people who visited the United States Patent and Trademark Office last Friday and Saturday, that’s exactly what happened.

The 2011 National Trademark Expo featured exhibits and seminars designed to educate the public about the importance and value of trademarks in the marketplace. Trademarks help inspire confidence in a brand and build an identity for thousands upon thousands of companies making products and providing services across America. Brand and identity are both vital components for spurring growth and promoting economic development.

The United States has been registering trademarks since 1870. Through the federal registration system, the USPTO is able to assist business in protecting their valuable investments, promoting goods and services and safeguarding consumers against confusion and deception in the marketplace.

At the National Trademark Expo, the public learned about intellectual property rights for small businesses; counterfeiting and piracy; filing for a trademark registration with the USPTO; and why trademarks are important to business. And they learned this firsthand from the many exhibitors showcasing their marks and discussing the critical role they play.

And while children and adults were wowed by a variety of characters most Americans would immediately recognize as trademarked, special guest Chubby Checker sang and spoke with the audience about how important his trademarks are to him. Checker leveraged his “Twist” to build a successful business in the food industry.

The 2011 National Trademark Expo was a successful event highlighting the powerful role that trademarks play in the global economy.

Today, Under Secretary of Commerce for Intellectual Property and Director of the United States Patent and Trademark Office (USPTO) David Kappos addressed the Brookings Institution’s Center for Technology Innovation, outlining how comprehensive patent reform, signed into law by President Obama two weeks ago today, impacts American innovation, American jobs and American leadership. Representing the most significant overhaul of the U.S. patent system in a generation, the America Invents Act (AIA) transforms how patents are obtained, challenged, and valued in acquisition, licensing, and litigation settlement discussions.

In the centuries since the first patent examiner—Thomas Jefferson—reviewed and granted the first U.S. patent, our nation has observed sweeping revolutions in the pace of innovation—but with no comprehensive legislative adjustment in patent policy.

By building out the world’s only 21st century Patent and Trademark Office, equipped to manage the demands of a globalized economy, this new law enables a better resourced USPTO to grant intellectual property rights with greater speed, greater quality, greater clarity and greater enforceability. It also advances the President’s overall strategy of deploying American innovation to build businesses and build jobs.

At a ceremony at the Thomas Jefferson High School for Science and Technology in Alexandria, Virginia, President Obama today signed the America Invents Act into law, representing historic patent reform legislation that will help American entrepreneurs and businesses bring their inventions to market sooner, creating new businesses and new jobs. Passed with the president’s consistent leadership and strong bipartisan support, the America Invents Act represents the most significant reform of the Patent Act since 1952, and will help American companies and inventors who have suffered costly delays and unnecessary litigation focus on innovation and job creation.

Innovation is the primary source of economic growth, job creation, and U.S. competitiveness in today’s global economy. An efficiently operating intellectual property system is critical to our ability to spur innovation and bring new services and products to the marketplace faster. For investors, patents are strong indicators of market potential for new companies; and for inventors, they are often vital to attracting investment. 

"Our success in creating the conditions that spur new ideas, and our commitment to investing in the education, research and development priorities that help shape our country’s innovation infrastructure, will determine the opportunities of future generations,” Acting Commerce Secretary Rebecca Blank said. “These issues will determine whether or not America is home to the industries that will fuel economic growth–and the jobs that come with it - in the 21st century.”

Aneesh Chopra, on the White House Blog, said, "By transitioning to a simpler, more objective, and more inventor-friendly system of issuing patents, the new Act helps ensure that independent inventors and small entities have greater clarity and certainty over their property rights and will be able to navigate the patent system on a more equitable footing with large enterprises."

The Act also establishes a new in-house review process for challenging patents—a process that is faster and significantly cheaper than litigation, which too often stymies technological growth. By resolving disputes about patent rights earlier, more efficiently, and at lower cost, we can  add greater certainty to—and cultivate greater confidence it—the American patent system."

United States Patent and Trademark Office Director David Kappos and U.S. Chief Technology Officer Aneesh Chopra hosted an Open for Questions event on WhiteHouse.gov at 5:00 p.m. EDT on Friday, September 16th. If you missed it, you can watch the entire Q&A session on the White House blog.

The White House's National Science and Technology Council Recognized Commerce's National Institute of Standards and Technology (NIST) and U.S. Patent and Trademark Office (USPTO) for their open innovation efforts [PDF]. NIST's efforts to encourage market transparency and USPTO's leadership in public/private data access have the potential to scale within and across Federal agencies through interagency policy and implementation groups. By leading in this open government initiative, NIST and USPTO set the stage for entrepreneurs to out-innovate our international competitors and win the future.

The U.S. Patent and Trademark Office was recognized for its efforts in democratizing government data, supporting President Obama's initiatives to usher in a new era in which the gap between the American people and their government would close. USPTO initially faced some problems in its effort to publish its data online in a free and open format. The Office had traditionally been providing data through a paid subscription service. It also didn't have funding for technology to publish information online in an open format that could easily be retrieved, downloaded, indexed and searched by commonly used web search applications.

The USPTO opted to partner with Google in a no-cost agreement in which Google agreed to disseminate USPTO's bulk electronic patent and trademark data to the public at no charge. The electronic data includes images and text of patent grants and published applications, trademark applications, patent classification information and patent and trademark assignments.

In the end, nearly two terabytes of data, representing patent and trademark data back to 1790, is now available to the public free of charge on Google, with some 13GB of new data added weekly.

The National Institute of Standards and Technology also received recognition for its efforts in encouraging market transparency with its ongoing coordination of standards for the Smart Grid, the next-generation U.S power grid currently under development. After being called upon by Congress in 2007 to take responsibility for this task, NIST, in collaboration with the Department of Energy, faced the challenge of ensuring the myriad products and services that could connect to the Smart Grid would be able to operate together seamlessly.