Guest blog post
by Secretary of Commerce John Bryson and Secretary of the Interior Ken Salazar
As
we celebrate National Travel and Tourism Week, the U.S. government is doubling
down on its commitment to create more jobs for Americans by growing
international and domestic travel and tourism that powers our economy.
Last
year, 62 million international tourists visited the United States and pumped a
record $153 billion into local economies, helping to support the 7.6 million
jobs in our travel and tourism industry. These numbers make tourism America’s
number one service export.
That’s
why the White House released a new National Travel
and Tourism Strategy
today, charting a new course toward making America a more attractive and
accessible destination than ever before. The Strategy sets a goal of drawing
100 million international visitors by 2021, which is
expected to generate $250 billion annually in visitor spending by 2012. The strategy also
encourages more Americans to travel within the United States.
America
is the land of extraordinary natural wonders – from the Grand Canyon to the
Florida Keys; from Yellowstone to Yosemite. America is where we do big
things, and as a result, we have incredible landmarks like the Golden Gate
Bridge and the Empire State Building; the Hoover Dam and the Gateway
Arch. This is the land of iconic cities and all their sights – from
Independence Hall in Philadelphia to the Space Needle in Seattle to the skyline
of Chicago. From the Mall of America to Walt Disney World, we have it all right
here.
At
President Obama’s direction in January, we co-chaired an interagency task force
to develop the strategy – identifying concrete steps in five key areas designed
to promote these destinations and make America as number one tourism
destination in the world: