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Blog Category: National Strategy for Trusted Identities in Cyberspace

National Consumer Protection Week: Spotlight on Trusted Identities

National Consumer Protection Week logo

On Monday, President Obama declared March 4-10, 2012 as National Consumer Protection Week, building on a coordinated effort that encourages consumers nationwide to take full advantage of their consumer rights and make better-informed decisions. The Commerce Department is using this occasion to showcase the efforts of our Internet Policy Task Force, which is leveraging the expertise of several Commerce bureaus that are aimed at ensuring continued innovation in the Internet economy and preserving consumer trust in Internet commerce and online interactions. In particular, the Task Force continues to move forward in our work to promote new efforts that will lead to improved Internet privacy protection and better security for consumers online.

One of the biggest problems facing consumers online is the heavy reliance on usernames and passwords.  Most Internet users are asked to create so many logins and passwords that they have to create coping mechanisms to keep track of them all, from using the same one as often as possible to writing them all down, none of which lead to strong security practices.  In fact, exploiting the inherent weaknesses of passwords was the top method attackers used last year, according to the 2012 Data Breach Investigations Report produced by Verizon.