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Blog Category: National Weater Service

Weather-Readiness Transforms Businesses into Forces of Nature

Be a force of nature logo

With Atlantic hurricane season starting today, this week is national Hurricane Preparedness Week, and the National Oceanic and Atmospheric Administration (NOAA) is teaming up with other federal partners to help get businesses and communities StormReady. Each year, Americans cope with an average of 10,000 thunderstorms, 5,000 floods, 1,000 tornadoes, and two landfalling hurricanes. The impacts of this weather have a significant effect on the U.S. economy. In fact, routine weather events in the U.S., such as rain and cooler-than-average days, can add up to an annual economic impact of as much as $485 billion, or about 3.4 percent of the 2008 gross domestic product (Bulletin of the American Meteorological Society, PDF).  
 
These effects are most keenly felt by those businesses that don’t reopen after a storm. The American Red Cross reports that as many as 40 percent of businesses fail following a disaster. But businesses that are weather-ready don’t have to be part of this statistic. They can be a force of nature by knowing their risk, taking preventative action and being an example for their community. NOAA and other federal partners have a number of tools available to help businesses better prepare for extreme weather.

Building a Weather-Ready Nation

Luchenco on-screen video conference

This week, the Department of Commerce’s National Oceanic and Atmospheric Administration (NOAA) kicked-off a national dialogue to improve our nation’s readiness for extreme weather. At the Weather-Ready Nation: A Vital Conversation workshop, held in Norman, Okla., participants assessed why the nation has become more vulnerable to severe weather and identified ways to improve the public’s awareness, preparedness and response to future extreme events.

More than 1,000 lives have been lost this year to extreme weather, including about 550 from tornadoes. And the economic losses are equally staggering—at least 12 separate weather disasters, each with $1 billion or more in economic losses.

These impacts moved NOAA’s National Weather Service to launch an initiative called Weather-Ready Nation. The goal is to improve America’s readiness for weather events and save more lives and livelihoods. The Norman event is the first in a series of Weather-Ready Nation activities to be held across the country.