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Blog Category: U.S. Export Assistance

Is Your Company Ready to Export?

Is Your Company Ready to Export?

Don Aberle has one piece of advice for companies looking to export: Commit to it.

It may take time, but the marketing manager from Titan Machinery Outlet says that commitment can pay off, and “good things will happen.”

That’s the theme of a new video from the Commerce Department’s International Trade Administration (ITA), which provides tips from successful exporters about how a company can become a global player.

Young companies should also be paying attention to and taking advantage of global opportunities. Startups actually can have an important advantage when it comes to pursuing exports, in that engaging in foreign markets early can make global business a continuing part of your company’s culture.

And that can set your company up for continued success in the global economy.

Here are a few tips that can help your young business find success in exporting:

  • Do Your Research: Find the right markets for your company and have a well-defined strategy for approaching them.
  • Differentiate Yourself: Everyone says their company makes the best products and provides the best customer service. Your company needs to explain – from a consumer’s perspective – why someone would want to buy your products.
  • Be Patient: Jon Engelstad of Superior Manufacturing says there are companies he’s worked with for up to three years in order to make them customers of his company. That means a lot of work for an exporter, but it also creates a strong relationship between you and your consumer.
  • Work with ITA’s Commercial Service: Our team can help you find the right research, plan your strategy, and find the most qualified partners to work with.

Just because your company is young doesn’t mean exporting is out of reach for you. If you’re ready to get started, contact your nearest Export Assistance Center.

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Is Your Company Ready to Export?

Assistant Secretary Suresh Kumar Blogs on 30th Anniversary DEC Conference

District Export Council Conference logo

Guest blog post by Assistant Secretary for Trade Promotion and Director General for the U.S. and Foreign Commercial Service Suresh Kumar

I’m proud to be speaking at the 30th District Export Council Conference (DEC), in Las Vegas, Nevada.  We have more than 40 DECs represented from across the country at the conference this year.  The DECs are comprised of business leaders from around the country who are nominated by the U.S. Department of Commerce’s Commercial Service (often in consultation with other DEC members and local partner organizations) and appointed by the Secretary of Commerce.  The DECs provide guidance and mentoring to U.S. businesses looking to export, and work closely with the U.S. Commercial Service, referring these businesses to our network of U.S. Export Assistance Centers.   By supporting firms in their local communities which are looking to progress from their first international business plan to their first export sale, DEC members empower the U.S. Commercial Service in our mission of broadening and deepening the U.S. exporter base. 

Nationwide, there are 59 DECs which include the expertise of 1500 exporters and export service providers throughout the United States, who volunteer their time to promote numerous trade related activities.  DECs also create seminars that make trade finance both understandable and accessible to small exporters, host international buyer delegations, design breakthrough guides to help firms export, put exporters on the Internet and help build export assistance partnerships to strengthen the support given to local businesses interested in exporting.  As such, the DECs are critical to our effort in promoting our country's economic growth and supporting new and higher-paying jobs for their communities.