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Blog Category: 2011 National Trademark Expo

That ® Means More Than You May Think

Chubby Checker along with the Pillsbury Dough Boy and a Reese's Peanut Butter Cup at the USPTO 2011 National Trademark Expo

Guest blog post by Debbie Cohn, Commissioner for Trademarks at the United States Patent and Trademark Office.

Learning about the value of intellectual property may not sound like fun and games, but for more than 15,000 people who visited the United States Patent and Trademark Office last Friday and Saturday, that’s exactly what happened.

The 2011 National Trademark Expo featured exhibits and seminars designed to educate the public about the importance and value of trademarks in the marketplace. Trademarks help inspire confidence in a brand and build an identity for thousands upon thousands of companies making products and providing services across America. Brand and identity are both vital components for spurring growth and promoting economic development.

The United States has been registering trademarks since 1870. Through the federal registration system, the USPTO is able to assist business in protecting their valuable investments, promoting goods and services and safeguarding consumers against confusion and deception in the marketplace.

At the National Trademark Expo, the public learned about intellectual property rights for small businesses; counterfeiting and piracy; filing for a trademark registration with the USPTO; and why trademarks are important to business. And they learned this firsthand from the many exhibitors showcasing their marks and discussing the critical role they play.

And while children and adults were wowed by a variety of characters most Americans would immediately recognize as trademarked, special guest Chubby Checker sang and spoke with the audience about how important his trademarks are to him. Checker leveraged his “Twist” to build a successful business in the food industry.

The 2011 National Trademark Expo was a successful event highlighting the powerful role that trademarks play in the global economy.

Patent and Trademark Office Announces 2011 National Trademark Expo

Five images of Chubby Checker doing the Twist

Commerce's United States Patent and Trademark Office (USPTO) will host the 2011 National Trademark Expo on Friday, October 14th from 10 am to 6 pm, and Saturday, October 15th from 10:00 a.m. to 4:00 p.m., at the USPTO’s headquarters in Alexandria, Virginia.  The free, two-day event is designed to educate the public about the value of trademarks in the global marketplace.  Last year’s Expo attracted over 10,000 visitors of all ages.

The Expo will highlight such themes as “Unusual Trademarks” and “Brand Evolution,” and will feature educational workshops for adults and children, exhibits of authentic and counterfeit goods, and costumed characters, including Pillsbury's Doughboy, Popeye and Olive Oyl, the Pink Panther and Barbie.

The opening ceremony on October 14, 2011 featured music by the U.S Air Force’s rock band, Max Impact, and a guest appearance by Chubby Checker.  |  Read morePast Expo photos