Guest blog post by Nicole Y. Lamb-Hale, Assistant Secretary for Manufacturing and Services, International Trade Administration
“It’s Brazil’s Time!” I still can hear the clarion call of Rick Fedrizzi, President of the U.S. Green Building Council, from his opening speech during the Green Building Conference Brasil in São Paulo last week. I was in Brazil to foster expanded commercial ties between Brazilian and American firms in the green building and energy sectors and advance the objectives of the U.S.-Brazil Strategic Energy Dialogue. For a portion of the trip, I accompanied 14 companies participating in the Department of Commerce-certified, Brazil-U.S. Business Council-organized Trade Mission. These are innovative and forward-thinking small and medium companies interested and ready to export green building products to Brazil.
Fedrizzi also pointed out that Brazil was among the top five countries for LEED certifications, so there is definitely a market opportunity for these companies. It also helps that financing is available for construction of buildings designed to LEED specifications. Brazil is rushing to get ready for the 2014 World Cup and the 2016 Olympics.