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Blog Category: Franchising trade mission

Eating at California Pizza Kitchen in Mumbai

Assistant Secretary Nicole Lamb-Hale with the Entire Delegation

Fifteen globally recognized U.S. companies introduced their products and services to three of India’s major metropolitan markets during the Department of Commerce’s first-ever franchising trade mission to India. Assistant Secretary of Commerce for Manufacturing and Services Nicole Y. Lamb-Hale led the mission which included stops in Mumbai, Hyderabad, and New Delhi, April 10-15.

Among other stops, Lamb-Hale and the U.S. delegation visited a California Pizza Kitchen in Mumbai to highlight the success of current American brands in India. She also celebrated the opening of the 200th Subway® franchise in India.

Mission participants completed more than 300 individual meetings with prospective investors, and public and private sector officials to explore the environment for their franchises. The franchise market in India has the potential to grow to $20 billion by 2020. Franchising in India is growing at an impressive rate of approximately 30 percent per year. Presently, there are 1,200 franchisors in India, of which 25 percent are of international origin, with U.S. companies the most prevalent. Learn more about the franchising trade mission to India.