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Blog Category: Under Secretary for International Trade Francisco J. Sánchez

U.S. Tourism is Big Business at International Pow Wow

Chart showing growth in travel and tourism

Guest blog post by Francisco Sánchez, Under Secretary of Commerce for International Trade

The U.S. Travel Association’s International Pow Wow is the travel industry’s premier international marketplace and the largest generator of USA travel.

The three-day event is action-packed and filled with pre-scheduled business appointments, with more than 5,000 attendees expected and international and domestic buyers and representatives from more than 70 countries will be attending. The business negotiations that take place result in the generation of more than $3.5 billion in future USA travel.  In other words, Pow Wow is a big deal. 

We at the Commerce Department have enjoyed a close relationship with Pow Wow for years and added the conference into the Department’s International Buyer Program in 2011. The International Trade Administration (ITA) recruited qualified buyers from all over the world to attend Pow Wow.  There are currently 1,135 international buyer delegates, including delegations from emerging markets like China and the Czech Republic, and 1,047 U.S. companies registered for the show this year.

Winning the Future Through Education and Commerce

Undersecretary Sanchez

Guest blog post by Francisco J. Sánchez who is Under Secretary for International Trade in the Commerce Department's International Trade Administration.

When we think about the vast work the Commerce Department does with exports, what do we picture? Food, perhaps. Textiles. Cutting-edge technologies. But what many don’t consider are the legions of international students who attend American colleges and universities. It might sound odd, but they are considered “exports.” Indeed, education plays a critical role in the work we do every day in the International Trade Administration.

That’s why I’m so pleased to announce that starting April 2, 2011, I will lead the largest education and services trade mission in the history of the U.S. Department of Commerce.  Accompanied by 56 U.S. colleges and universities, we will travel to Indonesia and Vietnam to expand U.S. educational opportunities for international students.

America is home to the best opportunities for higher education in the world.  More students come to the U.S. to study than any other country on the planet. International students’ tuition and living expenses alone brought almost $20 billion to the U.S. economy in the 2009-2010 academic year.

Our goals for this trip are extensive. Expanding U.S. educational opportunities for international students will have some direct benefits to our national economy.  By increasing domestic jobs and aiding innovation and research while strengthening our relations and ties abroad, the fact is that sharing our colleges with foreign-born students will make America that much more rich and robust.