Many of the U.S. Export Assistance Centers (USEACs) are small offices that serve a wide territory mainly made up of rural communities. The specialists at these offices must be flexible, resourceful, and willing to accommodate the needs of a diverse clientele. Recently, three of them spoke with International Trade Update about their work: Carey Hester, director of the Missoula, Montana, USEAC; Cinnamon King, director of the Sioux Falls, South Dakota, USEAC; and Heather Ranck, an international trade specialist in the Fargo, North Dakota, USEAC.
According to Ranck, the USEACs play a greater role in rural areas. “We become a precious resource to businesses because we can connect companies to resources that are perceived as distant, through our amazing network.” Hester added that “often, small rural companies are less familiar and less trusting of trade, thus requiring more dependence on their Commercial Service officer. We really have to sell the idea of exporting to these companies. I am the face of the federal government to a lot of the companies out here.”
Personal contact is very important, according to Ranck. “Our work with clients is very relationship based. You have to drive out to visit them, learn about their company, and build trust before you begin export assistance. A lot of our clients become our friends.”