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USPTO Kicks Off 2010 National Trademark Expo

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Image of costumed trademark charactersThe Commerce Department’s United States Patent and Trademark Office (USPTO) will hold its annual National Trademark Expo Friday, Oct. 15, and Saturday, Oct. 16, at its Alexandria, Va., headquarters.

The Expo will highlight the vital role trademarks play in our global economy as well as efforts to combat counterfeiting.  Event features include children's workshops, story time and guided tours, and educational lectures for adults.  Many of last year's Trademark Expo guests such as the Pillsbury Doughboy, Betty Boop, and Popeye and Olive Oyl will be joined by new guests including the Berenstain Bears, Clifford the Big Red Dog, and GEICO's Gecko, transforming the USPTO’s campus into a “Trademark Theme Park.”  

Adults and children alike can learn about:

  • Anti-counterfeiting efforts
  • Shape, sound and color trademarks
  • 100-year-old registered trademarks
  • The evolution and history of trademark

Classic and new characters in costume with childrenThe National Trademark Expo is free and open to the public and runs from 10 a.m.-6 p.m. on Friday and 10 a.m.-4 p.m. on Saturday at the Alexandria campus at 600 Dulany Street.  For more information, visit USPTO's NTE webpage.

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